Wow have you ever looked into how many different types of leaflets are available?
A6′s, A5′s, DL’s, A4′s and the list goes on…
Having spent some time looking at online prices in depth, I can honestly say that if you are looking for impact and affordability then the DL size really ticks all the boxes!
Firstly lets look at the reasons why!
Cost Benefits
When comparing the costs of the various sizes available DL offers an excellent ROI (return on investment) see the price comparison below:
All prices are based upon full colour print to 1 side only, printed on 150gsm gloss art paper, the prices are actual prices taken from the UK’s fastest growing online print solution Print-it-247.com.
- A6′s – 5,000 copies @ £75.00
- A5′s – 5,000 copies @ £125.00
- A4′s – 5,000 copies @ £190.00
- DL’s – 5,000 copies @ £100.00
- A3′s – 5,000 copies @ £380.00
The above prices are inclusive of delivery to 1 x UK mainland address and are subject to zero rated VAT in the UK.
Whilst the 5,000 A6′s may be the cheapest option, the DL offer excellent value you for money at just a £100 including delivery for 5,000 copies.
DL Size and how it can work for you
When it comes to size why choose DL? It would be true to say that A6 (148 x 105mm) and A5 (210x148mm) are the most common choices, this is where the DL readily comes into its own, why? Often leaflets are distributed collectively through mail drops or newspaper insertions, when this happens your leaflet is nestled with every all the others that are being given away, so how do we make your’s stand out from the rest? We could make it bright colours, a funky design, big bold letters or we could make it a different size. If you look at the various sizes that you come through your door the majority will be A6 or A5 which are rectangular in size, if you look at the DL it is long, slim and if you put it amongst other leaflets the size alone makes it stand out, now incorporate this with a bold design and your leaflet will be a winner.
Add One More Factor
Now that we have established that the DL size can stand out from the crowd just by its size, imagine the impact you will get by increasing the weight to a heavy 350gsm board the results can be fantastic! The best part is that the price difference still makes it affordable with 5,000 copies just £170 and that includes print to both sides as standard and delivery to your door!
Tip
Request some sample packs from a few different companies, lay the leaflets out on a table and see what stands out from the rest and why! Then ask a couple of friends or family members as it is nice to have a few different points of view especially as we can all be a bit blinkered at times!